Resources Library by ANA

State of new product market research around the world

This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

March 1, 1979

Marketing models for use in practice

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Rudolf Lewandowski, Heino Stöwsand

March 1, 1979

European media research

Media research in different countries should be more similar than it is. The variety is due to the different scales on which research can be afforded and to the different media available for advertising and hence the incentives for commercial...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Simon Broadbent

March 1, 1979

The state of new product market research in the U.S. compared with Europe

This paper examines the current state of New Product Market Research in the U.S. and compares it with the state in Europe, from three basic perspectives: - New Product Research Techniques; - New Product/Market Opportunities; and the Stature of New...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: M. R. E. Normile

March 1, 1979

Research policy and policy research

The title of this contribution suggests the existence of a certain dissatisfaction concerning the co-operation between research and policy. In many publications this feeling of dissatisfaction has been drawn to attention, but this is probably only a...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Leo Welters

December 1, 1978

Sense and non-sense in cluster analysis

Cluster analysis has become a very popular multivariate method in market research during the last five to seven years. Its wide propagation does this method probably owe to the simplicity of its basic ideas. But contrary to this simplicity stand some...

Catalogue: Paper 1978: Analysis of Data

Author: Gunda Opfer

February 1, 1978

How the industry forecasts

This paper describes the results of a survey of Pharmaceutical Companies that was conducted to investigate current procedures for 'long range' product and market forecasts. The survey was conducted by means of postal questionnaires that were kindly...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: John S. Burton

March 1, 1977

From hats, rabbits and magicians to the present day

This paper sets out to challenge some of the attitudes and beliefs commonly expressed about qualitative research, detailing the changes which have taken place since the early motivational research days and illustrating the variety of ways in which it...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Michael G. Vineall, John R. Goodyear

September 1, 1976

The evolution of the market researcher

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state of...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

August 1, 1975